How to Get Media Logos For Your Website

Do you want to say “As seen in…” or “Featured in…” on your website and then display media logos from top-tier outlets?

Maybe you’re an author, and you want to be able to put those logos on your author website, like these authors:

Or maybe you’re a public speaker who gets paid to keynote events, and you know you could book more events, and get paid more for each speaking gig, if you had the credibility of having been featured in top-tier publications, like these speakers:

Or maybe you’re launching a startup and you know it would be easier to attract investors and customers if you had a bunch of logos from places like Forbes, Inc., TechCrunch, and Entrepreneur to put on your website, like these startups:

There are multiple ways to get yourself or your company into top-tier media outlets, but some are better than others.

Press Releases

Press releases can be used effectively for many purposes, including being seen in top-tier media outlets, but they also have limitations. The main limitation is that unless you already have a famous brand and journalists itching to write articles about you, then a press release isn’t going to lead to a full editorial article.

Instead, what’s more likely is that the press release will get syndicated in an obscure part of a media outlet’s website, it will be obvious to anyone looking at it that it’s a press release, and it may only be there temporarily.

When you see company’s offering press release services and telling you they can get you on 7,000 websites for a few hundred dollars, they’re merely blasting the press release everywhere and what’s going to come back to you most likely will be worth about what you paid.

Can you use a press release service, get on thousands of websites temporarily, and then still use media logos on your website and say, “As seen in…?” Technically, you could, but if anyone ever searched for you on those websites and didn’t find you, then it would look…well, it wouldn’t look good. The other downside is that you can’t send a link to a press release on a major outlet’s site to an investor or event organizer and say “Hey, look at me in this article!” because there is no article, just the press release, which doesn’t give you the credibility or authority an article would.

Advertorials or Sponsored Articles

A step up from a press release is sponsored articles or advertorials. These look like articles, but you pay for them. Many top-tier publications run these sponsored posts alongside their full editorial articles, and many readers won’t notice the difference, but some will.

One example of these are Forbes Council pieces. These are not full editorial articles, they are written by individuals who pay for the privilege of writing articles that get published on Forbes.com, but these articles are clearly labeled as Forbes Council content. If you wanted me to invest in your startup and you sent me a Forbes Council piece, I wouldn’t be impressed.

However, if you got someone on a Forbes Council to write an article about you, you could put the Forbes logo on your website, and if someone searched for you they’d find that Forbes Council piece and maybe, just maybe, they wouldn’t notice it’s a Forbes Council piece, or they wouldn’t know what that is, and it could still help you with your credibility. But it might backfire.

Full Editorial Articles

The gold standard for PR exposure is full editorial articles. These are written by journalists or contributors and they are considered legit content. Full editorial articles stay up forever, they aren’t labeled as paid or sponsored, and when you send someone a link to a full editorial article then it’s the best, most solid credibility and authority you can get.

When you get a full editorial article in a publication like Inc., for example, then when someone sees the Inc. logo on your website and they search Inc. for your company and find it, they’ll read the article and say, “Wow, that’s cool, someone thought they were interesting enough or enough of an expert to include in this article.” There’s no disconnect like there might be with a press release or sponsored post.

How Does One Get Full Editorial Articles?

There are two ways; do your own PR or hire someone to do it for you.

We’ve got a blog post on how to do your own PR, so check that out first.

If you’re too busy to do it yourself, then of course you can hire a firm like Canvas to do it for you. We only deal with full editorial articles, we NEVER put our clients in sponsored posts or advertorial content.

We also have packages where we can get you into several major media outlets at once so you can get those media badges for your website quickly. We charge a flat fee, and we guarantee our work will be done within 90 days or you don’t pay.

Contact us or check out our pricing: